Channels Networks Blog

One of the big trends in web marketing is the creation and submitting of written pieces. Intended to provide a venue for establishing links back to a web site or sites, this method is very effective when done correctly.

You don’t have to spend a lot of money, but you will have to spend a great deal of time writing up and submitting your articles to the multitude of accessible article directories and e-zine lists. A good piece of this burden can be relieved if you use an article marketing submission tool, which can be had, gratis or for a fee, from online sources.

When you start writing, keep in mind that you not only want an interesting and quality article, but you want to include key words and phrases that will indicate to your reader the market area you occupy. You should also figure in any strategies you have learned regarding search engine optimization. Finally, you want to make sure that your article is rich in the sort of information that will impress other authors that here is a resource too good to pass over. When you are satisfied with the article, load it into your article marketing submission software, and press “Submit”.

Is there a problem with this? Oh, yes. If you submit the same exact article text to every existing article directory site, you may not get the plethora of back links you were expecting to get. The top search engines are designed to detect duplication of content and to back link only the “original”.

The Solution: Continue to submit articles regularly. But don’t submit any single unique article more than once. That way you avoid duplication, and you are assured of getting a back link to your website in all your articles. If you can manage to publish at least one article each week, then over a few years, you will accumulate hundreds, possibly thousands of back links to your venues.

Alright! Now, you are champing at the bit to write those articles and begin to reap the rewards of increased traffic through your website. And, well you should. Just the same, you need to keep some perspective. First of all, you are liable to wait a long time before you see any uptick in your traffic. Secondly, for those who have had some experience with this approach, you may remember it working well for you then gradually tapering off in its effectiveness. Let’s face it: the Web changes how it operates over time, and such changes can affect a lot of things, even your particular back link strategy.

Bring in more traffic than you have ever seen with article submission. Use our world class tool to blast your article all over the internet.

categories: Marketing, Business, Search Engine Optimization, SEO, Article Marketing, Copywriting, Links, One Way Links, Traffic, Strategy, Promotion